Brand Management:

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. 

​

• Qualifications: Bachelor's in Marketing/Business; MBA preferred.

• Expected Salary: ₹6,00,000 - ₹12,00,000.

• Top Private Companies: Unilever, P&G, Coca-Cola.

• Government Companies: Indian Oil Corporation, Hindustan Aeronautics Limited (HAL).

• Expected Salary: ₹5,00,000 - ₹10,00,000.

• ​

Key Responsibilities:

Brand Strategy Development:

• Create and define a clear brand vision and positioning.

• Ensure brand messaging aligns with company goals and target audience.

Brand Identity Management:

• Maintain and strengthen the visual and messaging consistency of the brand.

• Oversee logos, packaging, tone of voice, and other brand elements.

Market Research:

• Conduct research to understand customer preferences and market trends.

• Analyze competitor strategies to keep the brand competitive.

Brand Campaigns:

• Plan and execute marketing campaigns to build brand awareness.

• Collaborate with creative teams to produce compelling ads and promotions.

Customer Experience:

• Ensure a consistent and positive brand experience across all customer touchpoints.

• Gather and act on customer feedback to improve brand perception.

Budget Management:

• Manage budgets for brand-related activities like marketing, advertising, and promotions.

• Ensure spending aligns with the brand’s strategic goals.

Performance Tracking:

• Monitor brand performance through key metrics like brand recognition and customer loyalty.

• Adjust strategies based on brand performance data.

Collaboration with Stakeholders:

• Work with internal teams (marketing, sales, product) to align on brand initiatives.

• Liaise with external partners such as agencies or media outlets for brand campaigns.

 

Career Outlook: 

Managing a brand is not easy, but it can be highly rewarding for those who have a knack for customer appeal. Brand management can be a stable and lucrative career. jobs Many brand manager jobs are in industries such as FMCG, Pharmaceuticals, Education, Retail, Media,etc.

​​

Research Links: 

• https://www.simplilearn.com/brand-management-article

• https://www.ziflow.com/blog/brand-management

 

Sales Strategy & Development:

A sales strategy is a set of decisions, actions, and goals that inform how your sales team positions the organization and its products to close new customers. It acts as a guide for sales reps to follow, with clear goals for sales processes, product positioning, and competitive analysis.

​

• Qualifications: Bachelor's in Business/Marketing.

• Expected Salary: ₹5,00,000 - ₹10,00,000.

• Top Private Companies: Reliance Industries, Samsung, Tata Motors.

• Government Companies: Hindustan Zinc, Indian Railways.

• Expected Salary: ₹4,00,000 - ₹8,00,000.

 

Key Responsibilities:

Sales Strategy Planning:

• Develop strategies to achieve sales goals and increase revenue.

• Align sales strategies with overall business objectives.

Target Market Identification:

• Identify and define target customer segments.

• Research and analyze market trends and customer needs.

Sales Process Optimization:

• Design and implement efficient sales processes.

• Improve sales funnel and conversion rates.

Sales Forecasting:

• Predict future sales based on market analysis and historical data.

• Set sales targets and goals for the team.

Team Leadership:

• Lead and motivate sales teams to meet or exceed sales targets.

• Provide coaching, training, and performance feedback to the sales team.

Partnership & Relationship Building:

• Build and maintain strong relationships with key customers and partners.

• Develop strategies to strengthen customer loyalty.

Performance Tracking:

• Monitor sales performance through KPIs and metrics.

• Adjust strategies based on data and sales results.

Product Development Collaboration:

• Collaborate with product and marketing teams to align sales strategies with new products.

• Provide customer feedback to improve product offerings.

 

Career Outlook: 

Embarking on a sales career offers a dynamic and rewarding journey, characterized by diverse roles and opportunities for advancement. As you navigate through the sales landscape, understanding the nuances of each role is pivotal to your success. 

​

Research Links:

• https://www.getmagical.com/blog/sales-strategy-development#:~

• https://www.phoneburner.com/blog/sales-strategy

​

Course link:

• https://www.udemy.com/course/sales-strategies-masterclass-basic-to-advanced-strategies/?utm_source=adwords&utm_medium=udemyads&utm_campaign=Search_DSA_Beta_Prof_la.EN_cc.India&campaigntype=Search&portfolio=India&language=EN&product=Course&test=&audience=DSA&topic=&priority=Beta&utm_content=deal4584&utm_term=_._ag_160270535465_._ad_696202838325_._kw__._de_c_._dm__._pl__._ti_dsa-1677053955488_._li_9300836_._pd__._&matchtype=&gad_source=2&gclid=Cj0KCQjw9Km3BhDjARIsAGUb4nyH8FUgIQsTs6L_20unVy6rgdVYCEEV9aw9G1VuK8V4MJn5ZgDe9KUaAr4AEALw_wcB&couponCode=IND21PM​

​

Customer Relationship Management (CRM)

CRM stands for customer relationship management and refers to the principles, practices, and guidelines that an organization follows when interacting with its customers.

​

• Qualifications: Bachelor's in Marketing/Business.

• Expected Salary: ₹4,00,000 - ₹8,00,000.

• Top Private Companies: Infosys, Accenture, Salesforce.

• Government Companies: Bharat Electronics Limited (BEL).

  • Expected Salary: ₹4,00,000 - ₹7,00,000.

 

Key Responsibilities:

CRM Strategy Development:

• Create and implement strategies to improve customer relationships.

• Align CRM strategies with overall business goals.

CRM System Management:

• Oversee and manage CRM software and tools.

• Ensure data accuracy and system functionality.

Customer Data Analysis:

• Analyze customer data to understand behavior and preferences.

• Use insights to personalize customer interactions and improve engagement.

Customer Segmentation:

• Segment customers based on various criteria (e.g., demographics, purchase history).

• Tailor marketing and sales efforts to different customer segments.

Campaign Management:

• Plan and execute CRM-driven marketing campaigns.

• Monitor campaign effectiveness and adjust strategies as needed.

Customer Support Improvement:

• Develop strategies to enhance customer support and service.

• Address and resolve customer issues and complaints effectively.

Reporting & Metrics:

• Generate reports on CRM performance and customer metrics.

• Track key performance indicators (KPIs) and analyze trends.

Training & Support:

• Train staff on CRM tools and best practices.

• Provide ongoing support to ensure effective use of CRM systems.

 

Career Outlook: 

The integration of artificial intelligence (AI) and machine learning (ML) technologies into customer relationship management systems is accelerating automation across various processes, including customer service, sales, and marketing.

​

Research Links:

• https://www.vphrase.com/explorazor-blog/customer-relationship-management-a-complete-guide/

• https://www.fivecrm.com/blog/the-complete-guide-to-crm/

• https://www.semrush.com/blog/what-s-crm-in-marketing-best-crm-for-use/?

​

Youtube Links:

• Customer Relationship Management Module - YouTube

• https://www.google.com/search?

 

Market Research

Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by gathering and analyzing data.

​

• Qualifications: Bachelor's in Marketing/Statistics.

• Expected Salary: ₹4,00,000 - ₹9,00,000.

• Top Private Companies: Nielsen, Ipsos, Kantar.

• Government Companies: National Sample Survey Office (NSSO).

  • Expected Salary: ₹4,00,000 - ₹8,00,000.

 

Key Responsibilities:

• Data Collection:

  • Gather data on market trends, consumer preferences, and competitive activity.

  • Use surveys, interviews, and secondary research methods.

• Data Analysis:

  • Analyze market data to identify patterns and insights.

  • Use statistical tools and software to interpret data.

• Report Preparation:

  • Create detailed reports and presentations based on research findings.

  • Provide actionable recommendations to stakeholders.

• Competitor Analysis:

  • Monitor and analyze competitors’ strategies, strengths, and weaknesses.

  • Assess their impact on the market and your business.

• Consumer Insights:

  • Understand and interpret consumer behavior and needs.

  • Identify opportunities for product or service improvements.

• Market Segmentation:

  • Segment the market into distinct groups based on demographics, behavior, etc.

  • Target marketing strategies to specific segments.

• Trend Identification:

  • Identify emerging market trends and potential growth areas.

  • Stay updated with industry developments and innovations.

• Stakeholder Communication:

  • Communicate research findings and insights to management and other stakeholders.

  • Ensure research aligns with business objectives and strategic goals.

 

Career Outlook: 

It simulates intellectual intelligence, where you develop your critical and problem-solving skills.It gives you the proper industry exposure since you work with clients from diverse industries.The career offers continuous learning opportunities since market research is rapidly evolving field.

​

Research Links:

• https://blog.hubspot.com/marketing/market-research-buyers-journey-guide

• https://www.simplilearn.com/how-to-do-market-research-article

​

Youtube Links:

• https://www.youtube.com/playlist?list=PLPjSqITyvDeWBBaFUbkLDJ0egyEYuNeR1

• https://www.youtube.com/playlist?list=PLZ2ps__7DhBYYTW-bxo1D50qqpRRtzl3C

​​​​​​